What a 6-Person Consultancy Got Out of Their First 60 Days with Sandbox
This is a composite story based on the pattern we see most often: a founder-led consultancy, fully booked, with a GTM problem they can't solve with more hours.
The names and industry aren't specific. The numbers are.
The Setup
Maya runs a 6-person operations consultancy. Her clients are mid-size e-commerce brands that have outgrown Shopify basics but aren't ready for an enterprise ops team. She's good at the work. Her clients refer her constantly.
The problem: she had no GTM motion that ran independently of her. When she was deep in a client engagement — which was most of the time — outreach stopped. Follow-ups sat. Her LinkedIn went quiet for six weeks at a stretch. She'd come up for air after a big project and spend two weeks in panic-sell mode before the pipeline refilled.
She was paying $2,200/month for a part-time operations assistant to manage HubSpot, run Apollo searches, and schedule LinkedIn posts. What she got: a person who moved data between tools. Not a pipeline. A better-organized version of the manual process she'd always had.
What She Did Instead
Maya onboarded to Sandbox in week one. No implementation project. The setup was: define the ICP, write the outreach voice, describe what a qualified conversation looks like. That took four hours across two sessions.
From there, Sandbox handled the execution:
Outbound Pipeline
300+ e-commerce operators sourced and sequenced in week one. Outreach running 4 days a week at business hours. Follow-up sequences triggered automatically through day 30. Maya reviewed replies and handled anything that required judgment — positioning, objections, next steps.
Content Presence
3 LinkedIn posts per week, drafted from a Monday brief Maya spent 20 minutes on. Posts went out on cadence whether she was in a client engagement or not. For the first time, her LinkedIn didn't go dark when she got busy.
Follow-Up and Re-engagement
Anyone who'd gone quiet in the prior 90 days — proposals that hadn't converted, intros that had stalled — got a re-engagement sequence. This one alone surfaced three conversations in the first 30 days.
60-Day Results
She cancelled the part-time VA. Not because the person wasn't good — because the role was coordinating tools, not doing growth work. The role Sandbox filled wasn't a person. It was an execution layer the person had been substituting for.
The thing that surprised Maya most: the pipeline didn't stop when she went into a client sprint. Two new conversations opened on a Tuesday afternoon while she was three hours into a deep work block. She didn't do anything to make that happen. That's what a system looks like vs. a process.
What This Is and What It Isn't
Sandbox didn't replace Maya's judgment. She still positioned the offers. She still handled every reply that mattered. She still decided when something wasn't working and adjusted the ICP.
What it replaced: the execution layer. The repetitive, high-volume work that follows the same pattern every week and doesn't need her to make it happen.
If you're running a consultancy or service business under 50 people and your pipeline is inconsistent — not because you don't know what to do, but because you can't consistently get to it while you're running the business — this is what the fix looks like.
Sandbox is in early access for operators who are already running GTM manually and want to hand off the execution layer.
Book a 15-minute walkthrough configured for your ICP: cal.com/edgarinvillamar/15min
Or email directly: rob@sandboxgtm.com